Fishin’ Company

Case Study – Fishin’ Company


Pittsburgh, PA - The Fishin’ Company started up with the objective of capturing market share from one of the largest providers of frozen fish products to supermarket chains in the US. That company had annual sales of $23 million.

Krome-Sellgreen developed striking new packaging for a line of 14 fish products and promoted it to the trade.

At the end of the first year, Fishin’ Company sales exceeded $20 million.

Based on the success of this new product line, Krome-Sellgreen was commissioned to design a new line of packages for Wal-Mart.