Bayer Corporation

Case Study – Bayer Corporation


Pittsburgh, PA - Bayer Corporation wanted to relaunch a specialty rubber product whose sales were stagnant.

Krome-Sellgreen management was part of the team that developed a program that included logo design, advertising, public relations, direct mail and a new website.

At the end of 12 months, sales of Therban had increased by $4 million with profit of $1 million.